Effective Date: 01 January 2026
Last Updated: 01 January 2026

 

1. Introduction

Welcome to Liberalign ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (www.liberalign.com), use our services, or interact with us.

This policy applies to all information collected through our website, email communications, scorecard assessments, coaching services, and any related services (collectively, "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Services.

 

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Complete our "How Programmed Are You for Success?" scorecard

• Book an Alignment Discovery Call or coaching session

• Subscribe to our email list or newsletter

• Contact us via email, contact forms, or social media

• Make a payment for our services

This information may include:

• Contact Information: Name, email address, phone number

• Professional Information: Job title, company, industry (if provided)

• Assessment Data: Responses to scorecard questions

• Payment Information: Billing details (processed securely through Stripe)

• Communication Records: Content of emails, messages, or session notes

2.2 Information Automatically Collected

When you visit our website, we may automatically collect certain technical information, including:

• Device Information: IP address, browser type, operating system

• Usage Data: Pages visited, time spent on pages, referring website

• Cookies and Tracking Technologies: See Section 5 for details

2.3 Information from Third Parties

We may receive information about you from third-party platforms if you:

• Connect with us via LinkedIn or other social media

• Book appointments through our calendar integration (e.g., Calendly)

• Make payments through Stripe

 

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide Our Services

• Deliver scorecard results and personalised insights

• Schedule and conduct coaching sessions

• Process payments and maintain transaction records

• Respond to your enquiries and provide customer support

3.2 To Communicate With You

• Send scorecard results and follow-up emails

• Provide updates about our services, programmes, and events

• Send newsletters and educational content (with your consent)

• Respond to your questions and requests

3.3 To Improve Our Services

• Analyse scorecard data to refine our assessment tools

• Understand how visitors use our website

• Develop new programmes and offerings

• Conduct research and analysis to improve service quality

3.4 Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: When you opt in to receive marketing communications

• Contract: To fulfil our coaching services and process payments

• Legitimate Interests: To improve our services, conduct business analytics, and protect against fraud

• Legal Obligation: To comply with tax, accounting, and legal requirements

 

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Wix: Website hosting and management

• Stripe: Payment processing

• ScoreApp: Scorecard assessment platform

• ConvertKit / MailerLite: Email marketing (when implemented)

• Zoom: Video conferencing for coaching sessions

• Zapier / Make: Workflow automation

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, regulatory investigations).

4.3 Business Transfers

If Liberalign is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information.

 

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us understand how you use our site and improve your experience.

5.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., session management, security)

• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics, if used)

• Marketing Cookies: Used to deliver relevant content and track campaign effectiveness (with your consent)

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

 

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Scorecard Data: Retained for 3 years or until you request deletion

• Client Records: Retained for 7 years (in line with professional practice standards)

• Marketing Data: Retained until you unsubscribe or request deletion

• Payment Records: Retained for 7 years (UK tax and accounting requirements)

 

7. Your Data Protection Rights (UK GDPR)

Under UK data protection law, you have the following rights:

7.1 Right of Access

You can request a copy of the personal data we hold about you.

7.2 Right to Rectification

You can request that we correct any inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to be Forgotten")

You can request that we delete your personal data in certain circumstances.

7.4 Right to Restrict Processing

You can request that we limit how we use your personal data.

7.5 Right to Data Portability

You can request a copy of your data in a structured, commonly used format.

7.6 Right to Object

You can object to our processing of your personal data for direct marketing purposes.

7.7 Right to Withdraw Consent

If we process your data based on consent, you can withdraw that consent at any time.

7.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at:
Email: claudia@liberalign.com
Address: Benningfield Drive, AL2 1UX

We will respond to your request within one month.

 

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• Secure payment processing through Stripe (PCI DSS compliant)

• Password-protected systems and access controls

• Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

 

9. International Data Transfers

Some of our service providers (e.g., Stripe, Zoom) may process data outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO)

• Adequacy decisions recognising equivalent data protection standards

 

10. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will delete it.

 

11. Third-Party Links

Our website may contain links to third-party websites (e.g., LinkedIn, social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date

• Sending an email notification (if you are subscribed to our mailing list)

Your continued use of our Services after any changes constitutes acceptance of the updated policy.

 

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Liberalign
Email: claudia@liberalign.com
Website: www.liberalign.com
Address: Benningfield Drive, AL2 1UX

 

14. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office (ICO)
Website: https://ico.org.uk/make-a-complaint/
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF